Assess. Analyze. Achieve.
A structured mental performance system for athlete development.
Mental skills deserve the same structure as physical, technical, and tactical development. We assess where athletes are at, analyze what they need next, and help them achieve through practical action.
Mental development is the missing piece.
Physical gets tested. Skills get video-reviewed. Conditioning gets logged. Mental development still runs on gut feel.
That isn't a system — and it means athletes grow without the mental infrastructure they need.
A development partner. Not a questionnaire vendor.
The value isn't the assessment. It's trusted interpretation, practical guidance, and a process that turns insight into action.
What we are
- ✓ An integrated system: assessment, expert interpretation, and development tools
- ✓ A way to know where athletes are, what to develop next, and how
- ✓ Mental development that runs alongside physical and technical systems
- ✓ Practitioner-led, evidence-informed, built for sport
What we are not
- × A personality test or psychometric profiling tool
- × A wellness survey or one-size-fits-all skills program
- × A therapy or clinical service
- × A report mill that sells data without helping you act on it
From insight to action.
One progression: a clear picture, focused priorities, deliberate development. Assessment is the starting point — the athletes’ progress is the product.
Assess
Get an objective baseline. Backed by a validated, peer-reviewed instrument, we capture the psychological characteristics tied to the developing athlete — a starting point for real conversations, not labels.
Analyze
Turn data into priorities. Expert interpretation and tailored feedback position how each athlete’s characteristics contribute to their performance and development — and what to focus on next. Those results roll up into a de-identified group-level picture for the coach.
Achieve
Make it stick. Ongoing support through the MML Performance Lab, coach support to bring mental training into their environments, and advisory guidance from MML practitioners to customize training for the group.
From insight, to action, to transformation.
Core Insight
Performance Pathway
Premium Advisory
Built for the people who develop athletes.
Youth & Amateur Sport Organizations
Professional Sport & Player Development Departments
High School/Post-Secondary Athletic Departments
National Sport Organizations/Provincial Sport Organizations
Sport Academies/Independent Schools
Training Facilities & Development CentresDevelopment before selection
Assessment guides growth and support — it is never used to gatekeep, exclude, or label athletes.
Evidence-informed practice
Decisions are informed by research and refined through applied practice.
Athlete privacy & ethical data use
Aligned with the highest level of professional ethics and standards.
Because the mental side shouldn’t be left to chance.
We built Mental Metrics Lab because we believe mental skills can be developed like any other skill: assessed honestly, trained deliberately, and measured over time.
If you’ve spent time around athletes, you’ve seen it. The player with all the tools who tightens up when it matters. The athlete told to “be more confident” with no idea how. That’s not a failure of effort — it’s a gap in the system.
Every other part of development has one. Strength gets tested. Skills get filmed. Conditioning gets logged. The mental side has simply been the exception — confidence, focus, composure, and resilience left to chance. Athletes can train the skills necessary to execute on those outcomes. And training responds to structure.
So that’s what we built: assessment to know where each athlete is at, analysis to know what they need next, and practical work to get them there. Not to rank athletes. Not to select them. To develop them — every one of them.
SHDr. Sharleen Hoar
About Shar
Dr. Sharleen Hoar is an internationally recognized Certified Mental Performance Consultant® and High Performance Sport Scientist leader in Canada. Sharleen supports athletes and coaches at the highest levels of international competition, including the Commonwealth Games (2014), Pan American Games (2015), and through five Olympic and Paralympic Games — Vancouver 2010, Sochi 2014, Rio 2016, Tokyo 2020, and Paris 2024.
Over the past decade, she has worked with provincial and national team athletes across a wide range of sports, including badminton, bobsled, cross-country skiing, cycling (BMX racing, mountain bike, road, and track endurance), women’s rugby 7s, soccer, swimming, triathlon, and paratriathlon.
Sharleen holds a PhD in Sport and Exercise Psychology from the University of British Columbia and an MSc in Applied Sport Psychology from the University of Idaho. She is an active applied researcher, with current collaborative work on emotion regulation, the science of practice, and performance recovery in high-performance sport.
JHJoshua Hoetmer
About Josh
Joshua Hoetmer is a Certified Mental Performance Consultant® and Counselling Therapist with over a decade of experience helping athletes thrive in high-performance environments. As the founder of Hoetmer Mental Performance Consulting (HMPC Ltd.), Joshua brings a blend of evidence-based practice and practical insight to his work with elite athletes and organizations.
Joshua has supported a diverse range of clients — from up-and-coming prospects to seasoned professionals — across sports like hockey, baseball, lacrosse, and basketball. His portfolio includes work with Hockey Canada, the Saskatoon Blades (WHL), Vauxhall Academy of Baseball, Saskatchewan Rush (NLL), Saskatoon Berries (WCBL), and Movember’s “Breaking the Ice” mental health initiative. He also contributed to the success of the 2021–22 NCAA Big South Champion Longwood Lancers women’s basketball team.
In addition to his applied work, Joshua has taught sport and exercise psychology at Lethbridge College and works extensively with WHL and NHL draft picks, providing tailored mental performance support that goes beyond the team setting.
Whether supporting a team’s culture or guiding individual athletes through high-stakes challenges, Joshua’s mission is simple: empower people with the mindset and mental skills they need to perform at their best and enjoy their sport.
Make mental development as systematic as everything else you do.
Tell us about your program and we'll help you find the right starting point.
Tell us about your program.
We’ll help you find the right starting point. We typically respond within one business day.